die
Markteinführung
🚀 What exactly is a Markteinführung?
The German noun Markteinführung refers to the process and the point in time when a new product or service is made available to customers in a specific market for the first time. It's a crucial step in a product's life cycle.
The word is feminine, so the article is always die: die Markteinführung.
Article rules for der, die, and das
-ung → always feminine.
There are many -ung words, we won't list them all. There are only a few exceptions.
🧐 Grammar in Detail: die Markteinführung
The noun „Markteinführung“ is feminine.
Declension
| Case | Article | Noun |
|---|---|---|
| Nominative | die | Markteinführung |
| Genitive | der | Markteinführung |
| Dative | der | Markteinführung |
| Accusative | die | Markteinführung |
| Case | Article | Noun |
|---|---|---|
| Nominative | die | Markteinführungen |
| Genitive | der | Markteinführungen |
| Dative | den | Markteinführungen |
| Accusative | die | Markteinführungen |
Example Sentences
- Die Markteinführung des neuen Smartphones war ein großer Erfolg.
(The market launch of the new smartphone was a great success.) - Wir planen die Markteinführung für das nächste Quartal.
(We are planning the market launch for the next quarter.) - Der Erfolg hängt stark von einer gut geplanten Markteinführung ab.
(Success strongly depends on a well-planned market launch.) - Nach der Markteinführung beobachteten wir die Verkaufszahlen genau.
(After the market launch, we closely monitored the sales figures.)
💡 How is Markteinführung used?
The term Markteinführung is primarily used in a business context, especially in marketing, product management, and sales. It describes the strategic process of launching a new offering.
- Context: Companies, start-ups, marketing departments, business reports.
- Comparison: Similar terms are Produkteinführung (often used synonymously), Lancierung (borrowed from French/English, often for more prestigious products), or Rollout (often for phased introductions). Markteinführung is the most established and comprehensive German term for 'product launch' or 'market introduction'.
- Common Collocations: erfolgreiche/misslungene Markteinführung (successful/failed launch), Strategie zur Markteinführung (launch strategy), Kosten der Markteinführung (launch costs), Zeitpunkt der Markteinführung (launch timing).
🧠 Mnemonics for Markteinführung
Article Mnemonic: Think of die Einführung (the introduction) – it's also feminine. A Markteinführung is a specific type of Einführung, so it stays die.
Meaning Mnemonic: Imagine you führen (lead) a new product by the hand into the big Markt (market) square – that's the Markteinführung (market introduction/launch).
↔️ Antonyms and Synonyms
Synonyms (similar meaning):
- Produkteinführung: Very similar, often interchangeable (product introduction/launch).
- Lancierung: More formal, often for fashion, cars, luxury goods (launching).
- Produktstart: Modern, direct term (product start/launch).
- Rollout: Often for software or phased introductions (rollout).
- Markteintritt: Refers more to a company entering a market for the first time, not necessarily just one product (market entry).
Antonyms (opposite meaning):
- Marktaustritt: Leaving a market (market exit).
- Produkteinstellung: Discontinuation of production and sale of a product (product discontinuation).
- Produkteliminierung: Strategic decision to remove a product from the market (product elimination).
😂 A Little Joke
Marketingchef zum Team: "Unsere Markteinführung muss viral gehen! Hat jemand eine Idee?"
Praktikant: "Wir könnten das Produkt versehentlich an die Presse 'leaken' und uns dann öffentlich darüber beschweren?"
Chef: "Genial! Sie sind befördert!"
Translation:
Marketing Director to the team: "Our market launch needs to go viral! Any ideas?"
Intern: "We could accidentally 'leak' the product to the press and then publicly complain about it?"
Director: "Brilliant! You're promoted!"
✍️ Poem about a Market Launch
Ein neues Produkt, ganz frisch und fein,
soll nun auf dem Markte sein.
Die Planung lief, die Strategie steht klar,
die Markteinführung, wunderbar!
Man hofft auf Jubel, Kauf und Klick,
das ist des neuen Angebots Glück.
Translation:
A new product, so fresh and fine,
shall now be on the market's line.
Planning done, strategy clear and fast,
the market launch, a wonderful blast!
One hopes for cheers, purchases, and clicks,
that is the new offering's lucky fix.
❓ Little Riddle
Ich bin der Startschuss für ein Ding,
das Händler nun zum Kunden bring'.
Mal bin ich laut, mal ganz diskret,
bevor das erste Stück weggeht.
Im Businessplan steh' ich drin,
ich mache für den Verkauf Sinn.
Was bin ich?
Translation:
I am the starting shot for a thing,
that dealers now to customers bring.
Sometimes I'm loud, sometimes discreet,
before the first piece leaves the street.
In the business plan, I reside,
I make sense for the sales side.
What am I?
(Solution: die Markteinführung)
🧩 Word Composition
The word „Markteinführung“ is a compound noun, composed of:
- der Markt: market (place or system of trade, potential buyers).
- die Einführung: introduction (act of bringing in, presenting, or starting).
Together, they create the meaning of introducing or launching onto the market.
📝 Summary: is it der, die or das Markteinführung?
The German word for launching a product or service into the market is die Markteinführung (feminine). It refers to the strategic process of making something available to customers for the first time.