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sale selling
بيع تسويق
venta comercialización
فروش بازاریابی
vente commercialisation
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vendita commercio
販売 売却
sprzedaż handel
venda comercialização
vânzare comercializare
продажа сбыт
satış pazarlama
продаж торгівля
销售 出售

der  Verkauf
A2
Estimated CEFR level.
/fɛɐ̯ˈkaʊf/

🛒 What does "der Verkauf" mean?

Der Verkauf (noun, masculine) refers to the process or result of selling goods, services, or property in exchange for money or other compensation. It's the act of selling itself or the department within a company responsible for it.

  • Meaning 1: The act of selling, the disposal (e.g., Der Verkauf des Autos dauerte länger als erwartet. - The sale of the car took longer than expected.)
  • Meaning 2: The department or area responsible for selling (e.g., Er arbeitet im Verkauf. - He works in sales.)
  • Meaning 3: The quantity of goods sold or the revenue generated (often in plural "die Verkäufe") (e.g., Die Verkäufe sind dieses Quartal gestiegen. - Sales increased this quarter.)

⚠️ It's important to distinguish der Verkauf (the noun) from the verb verkaufen (to sell).

🧐 Grammar in Detail: Der Verkauf

The word "Verkauf" is a masculine noun. Its article is always der. Here are the declension tables:

Singular

Declension of "der Verkauf" (Singular)
CaseArticleNoun
NominativederVerkauf
GenitivedesVerkaufs / Verkaufes
DativedemVerkauf / Verkaufe
AccusativedenVerkauf

Plural

Declension of "die Verkäufe" (Plural)
CaseArticleNoun
NominativedieVerkäufe
GenitivederVerkäufe
DativedenVerkäufen
AccusativedieVerkäufe

Example Sentences

  1. Der Verkauf von Software ist sein Spezialgebiet.
    (The sale of software is his specialty.)
  2. Der Erfolg des Unternehmens hängt vom Verkauf seiner Produkte ab.
    (The success of the company depends on the sale of its products.)
  3. Wir müssen den Verkauf ankurbeln.
    (We need to boost sales.)
  4. Die Dokumente bezüglich des Verkaufs liegen hier.
    (The documents regarding the sale are here.)
  5. Die Verkäufe im letzten Monat waren sehr gut.
    (Sales last month were very good.)

💡 How to use "der Verkauf"?

"Der Verkauf" is a central term in business and commerce (Wirtschaft und Handel). Here are some typical contexts:

  • In a shop: "Der Verkauf findet an Kasse 3 statt." (The sale/checkout takes place at register 3.)
  • In a company: "Unsere Abteilung ist für den Verkauf zuständig." (Our department is responsible for sales.) / "Die Verkäufe müssen gesteigert werden." (Sales must be increased.)
  • For transactions: "Der Verkauf des Hauses wird nächste Woche abgeschlossen." (The sale of the house will be finalized next week.)
  • Figuratively: Sometimes used colloquially for persuasion, even when no money is involved (e.g., "Das war ein guter Verkauf deiner Idee." - That was a good sell of your idea.).

Distinctions:

  • Der Verkauf vs. Der Absatz: "Absatz" often refers to the quantity sold or the entire process of bringing products to market, while "Verkauf" can mean the specific act of selling or the sales department. However, the terms are often used synonymously.
  • Der Verkauf vs. Der Vertrieb: "Vertrieb" (distribution, sales & marketing) is the broader term, encompassing all activities to get products to the customer (logistics, marketing, sales). Der Verkauf is a part of der Vertrieb.

🧠 Memory Aids for "der Verkauf"

For the article 'der': Think of a male der seller making der Verkauf. The "er" ending is common for masculine nouns and roles.

For the meaning 'sale/selling': The word "Verkauf" comes from the verb "kaufen" (to buy). The prefix "ver-" often indicates a change or giving something away. You give away (sell) something in exchange for money, unlike buying, where you get something.

🔄 Synonyms and Antonyms: Der Verkauf

Synonyms (similar meaning):

  • Absatz: Often synonymous, sometimes emphasizes quantity sold.
  • Vertrieb: Broader term, distribution/sales & marketing, includes Verkauf.
  • Veräußerung: More formal, often for high-value assets (real estate, companies).
  • Umsatz: Refers to revenue/turnover from sales.
  • Handel: General term for trade/commerce.

Antonyms (opposite meaning):

  • Kauf: The purchase/act of buying.
  • Einkauf: The act of purchasing, often in the context of procurement or shopping.
  • Ankauf: Similar to Kauf, often used for specific goods (e.g., Goldankauf - buying gold).
  • Erwerb: General term for acquisition/acquiring ownership.

Similar words that might be confusing:

  • Ausverkauf: A sale/clearance event with reduced prices.
  • Verkäufer/in: The salesperson (male/female).

😂 A Little Joke

German: Fragt der Chef den neuen Verkäufer: "Na, wie viele Versicherungen haben Sie heute verkauft?"
Antwortet der Verkäufer stolz: "Zwei!"
Chef: "Nur zwei? Mein bester Mann schafft 30 am Tag!"
Verkäufer: "Ja, aber bei dem einen habe ich auch dem Hund des Kunden eine Unfallversicherung verkauft!" 🐶

English Translation: The boss asks the new salesperson: "Well, how many insurance policies did you sell today?"
The salesperson proudly replies: "Two!"
Boss: "Only two? My best guy manages 30 a day!"
Salesperson: "Yes, but for one of them, I also sold the customer's dog an accident insurance policy!" 🐶

📜 Poem about Selling

German:
Der Rubel rollt, die Kasse klingt,
der Verkauf gute Zahlen bringt.
Von A nach B, die Ware geht,
Ein Handel, der sich stets belebt.
Der Kunde freut sich, nimmt's entgegen,
So soll der Austausch Segen pflegen.

English Translation:
The money flows, the register rings,
The sale good numbers brings.
From A to B, the goods proceed,
A trade that's always lively indeed.
The customer's happy, takes it now,
Thus may the exchange blessings allow.

🧩 Riddle Time

German:
Ich bin ein Tausch, mal groß, mal klein,
Bring' dem einen Geld, dem andern Schein.
Manchmal bin ich schnell, manchmal bedacht,
Hab' schon manchen reich gemacht.
Im Laden, online, Haus an Haus,
Geb' ich Produkte raus.

Was bin ich?

English Translation:
I am an exchange, sometimes big, sometimes small,
Bringing money to one, and goods (or a receipt) to another's call.
Sometimes I am quick, sometimes deliberate,
I have made many rich, sealed their fate.
In stores, online, from house to house,
I give out products from the warehouse.

What am I?

Solution: Der Verkauf (The Sale / Selling)

🌐 More about Der Verkauf

Word Composition:

The word "Verkauf" is derived from the verb "verkaufen" (to sell). It consists of the prefix "ver-" and the stem "kauf" (from "kaufen" - to buy).

Related Terms and Compounds (Komposita):

  • Ausverkauf: Sale, clearance
  • Schlussverkauf: End-of-season sale
  • Verkaufsgespräch: Sales talk/pitch
  • Verkaufsabteilung: Sales department
  • Verkaufspreis: Selling price
  • Verkaufsstart: Sales launch
  • Wiederverkauf: Resale

Trivia: The concept of "Verkauf" is fundamental to virtually every economic model.

📝 Summary: is it der, die or das Verkauf?

The noun "Verkauf" is masculine. The correct article is der. So, you say: der Verkauf (the sale / the act of selling). The plural is "die Verkäufe".

🤖

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