der
Umsatz
📊 What Does 'der Umsatz' Mean?
Der Umsatz (noun, masculine) refers to the total value of all goods or services sold by a company within a specific period, before deducting costs. It's a key metric in business and commerce, often translated as revenue or turnover.
Luckily, it only takes the masculine article 'der', so there's no confusion with other articles 🥳.
- Meaning: revenue, turnover, total sales value.
Article rules for der, die, and das
-tz → almost always masculine.
Grammar Under the Microscope
The word 'Umsatz' is a masculine noun. Here is its declension:
Singular
| Case | Article | Noun |
|---|---|---|
| Nominative | der | Umsatz |
| Accusative | den | Umsatz |
| Dative | dem | Umsatz |
| Genitive | des | Umsatzes |
Plural
| Case | Article | Noun |
|---|---|---|
| Nominative | die | Umsätze |
| Accusative | die | Umsätze |
| Dative | den | Umsätzen |
| Genitive | der | Umsätze |
Example Sentences
- Der Umsatz des Unternehmens ist im letzten Quartal gestiegen. (The company's revenue increased last quarter.)
- Wir müssen den Umsatz steigern, um profitabel zu sein. (We need to increase turnover to be profitable.)
- Dem Management wurde der aktuelle Umsatz präsentiert. (The current revenue was presented to the management.)
- Die Entwicklung des Umsatzes ist positiv. (The development of the revenue is positive.)
- Die jährlichen Umsätze werden bald veröffentlicht. (The annual revenues will be published soon.)
Context is Key: Using 'der Umsatz'
Der Umsatz is primarily used in economic and business contexts.
- Business Reports: To show financial performance (finanzielle Leistung).
- Marketing & Sales: As a target figure (Zielgröße) for sales activities.
- Economic News: When reporting on companies or industries.
⚠️ Important: 'Umsatz' is not the same as 'Gewinn' (profit). Profit is calculated only after deducting all costs from the revenue (Umsatz - Kosten = Gewinn).
Related terms like Bruttoumsatz (gross revenue) or Nettoumsatz (net revenue, after discounts or VAT) specify the meaning further.
Memory Hooks for Umsatz
Article Mnemonic: Think of powerful business figures often referred to with masculine terms: DER Chef (boss), DER Manager, DER Erfolg (success). Add DER Umsatz to this list of important 'der' words in business.
Meaning Mnemonic: Imagine goods being turned 'um' (around/over) at the point of 'Satz' (sale/setting down money). This turnover generates the Umsatz (revenue).
Word Field: Synonyms & Antonyms
Synonyms
- Erlös: Often used synonymously, emphasizes the proceeds/earnings.
- Einnahmen (plural): Generally means income or receipts, often used as a synonym for Umsatz, especially in plural.
- Verkaufserlös: Specifically refers to proceeds from sales.
- Absatzvolumen (mal Preis): (Sales volume times price) - describes the concept.
Antonyms & Related Terms
A Little Joke 😄
German: Fragt der Chef den neuen Mitarbeiter: "Na, wie war Ihr erster Tag? Haben Sie einen guten Umsatz gemacht?" Antwortet der Mitarbeiter: "Ja, Chef! Ich habe das ganze Büromaterial verkauft!"
English Translation: The boss asks the new employee: "So, how was your first day? Did you achieve good turnover?" The employee replies: "Yes, boss! I sold all the office supplies!"
Revenue in Rhyme 📈
German:
Das Geschäft, es brummt und läuft,
Ware wird fleißig verkauft.
Die Kasse klingelt, zählt den Schatz,
das ist er nun, der Umsatz!
Hoch soll er sein, das ist das Ziel,
denn davon lebt man, nicht zu viel,
doch auch nicht wenig, Mittelmaß?
Nein, Wachstum bringt den größten Spaß!
English Translation:
The business hums, it runs so well,
Goods are diligently sold, stories they tell.
The register rings, counts the treasure amassed,
That is it now, the revenue, unsurpassed!
It should be high, that is the aim,
For from it one lives, playing the game,
Not too much, nor little, a moderate state?
No, growth brings the greatest fate!
Who am I? A Riddle 🤔
German:
Ich bin eine Zahl, oft groß und rund,
mach' in Bilanzen mich gern kund.
Ich zeige, was verkauft und weg,
doch bin ich noch kein reiner Zweck.
Zieh Kosten ab, erst dann wird's klar,
ob unterm Strich was Gutes war.
Wer bin ich?
English Translation:
I am a number, often big and round,
In balance sheets, I'm gladly found.
I show what's sold and gone away,
But I'm not yet the final say.
Subtract the costs, only then it's clear,
If the bottom line brings good cheer.
Who am I?
... Der Umsatz (Revenue/Turnover)
Trivia & Origin
Word Composition: The word 'Umsatz' is composed of the prefix 'um-' (meaning around, change, transformation) and the noun 'Satz' (here in an older sense of 'setting', 'action', 'movement'). So, it originally described the movement or turnover of goods.
International Equivalents: In English, it's turnover or revenue. In French, it's chiffre d'affaires.
📝 Summary: is it der, die or das Umsatz?
The word "Umsatz" is always masculine. The correct article is der Umsatz. It refers to the total value of a company's sales (revenue or turnover).