der
Marktanteil
📈 What exactly is a Marktanteil?
The German word der Marktanteil (noun, masculine) refers to the percentage share that a specific company, product, or service holds of the total market volume (e.g., measured by revenue or sales) within a defined market and period. It's a crucial key performance indicator (KPI) in economics and marketing to assess a company's competitive position.
Because the base word "Anteil" is masculine ("der Anteil" - the share/portion), "der Marktanteil" is also masculine. There is only this one meaning and the article der.
🧐 Grammar: Declension of 'der Marktanteil'
"Marktanteil" is a masculine noun. Here is its declension:
Singular
| Case | Article | Noun | English Equivalent |
|---|---|---|---|
| Nominative (Who/What?) | der | Marktanteil | the market share |
| Accusative (Whom/What?) | den | Marktanteil | the market share |
| Dative (To whom?) | dem | Marktanteil(e) | to/for the market share |
| Genitive (Whose?) | des | Marktanteils / Marktanteiles | of the market share |
Plural
| Case | Article | Noun | English Equivalent |
|---|---|---|---|
| Nominative | die | Marktanteile | the market shares |
| Accusative | die | Marktanteile | the market shares |
| Dative | den | Marktanteilen | to/for the market shares |
| Genitive | der | Marktanteile | of the market shares |
📝 Example Sentences
- Das Unternehmen konnte seinen Marktanteil im letzten Quartal steigern.
(The company was able to increase its market share last quarter.) - Der CEO analysierte den geringen Marktanteil des neuen Produkts.
(The CEO analyzed the low market share of the new product.) - Mit diesem Marktanteil sind wir Marktführer.
(With this market share, we are the market leader.) - Die Entwicklung des Marktanteils wird genau beobachtet.
(The development of the market share is closely monitored.) - Die verschiedenen Marktanteile der Wettbewerber wurden verglichen.
(The different market shares of the competitors were compared.)
📊 How is 'Marktanteil' used?
The term "Marktanteil" is firmly established in business and marketing jargon. Common phrases involve haben (to have), gewinnen (to gain), verlieren (to lose), steigern (to increase), verteidigen (to defend), or berechnen (to calculate) a market share.
- Context: Business reports, marketing plans, competitive analyses, economic news.
- Comparison: A distinction is often made between relativer Marktanteil (relative market share - compared to the largest competitor) and absoluter Marktanteil (absolute market share - share of the total market).
- Risk of Confusion? Sometimes confused with "Marktvolumen" (total market size) or "Marktpotenzial" (maximum potential market size), but "Marktanteil" always refers to the Anteil (share) of a specific player.
🧠 Mnemonics to Remember
Article Aid: The base word is "der Anteil" (the share/portion). Think: Der man gets his Teil (share) of the market. This helps remember "der Marktanteil".
Meaning Aid: Imagine a large pie (the Markt). Your slice is your Teil (share) of the Markt – your Markt-Anteil (market share).
↔️ Synonyms & Opposites
Synonyms (Similar Meaning):
- Absatzanteil: Specifically refers to the share of units sold.
- Marktposition: (Market position) Describes the standing in the market, often defined by market share.
- Marktdurchdringung (related): (Market penetration) Describes how widespread a product/service is in a market, often correlated with market share.
- Marktpräsenz: (Market presence) Similar to market position, visibility and influence in the market.
Antonyms/Opposites (Opposing Concepts):
- There's no direct single antonym. Opposing concepts include:
- Geringer/Kein Marktanteil: (Low/No market share) The absence or a very small presence in the market.
- Marktaustritt: (Market exit) Leaving a market.
- Nischenplayer: (Niche player) A company with a small market share focusing on a specific sub-market.
😄 A Little Joke
Deutsch: Fragt der Marketingchef den Controller: "Wie können wir unseren Marktanteil am schnellsten verdoppeln?" Antwortet der Controller trocken: "Indem wir die Konkurrenz aufkaufen und unsere Preise halbieren! Ob das nachhaltig ist, steht auf einem anderen Blatt..." 😉
English: The marketing manager asks the controller: "How can we double our market share the quickest?" The controller replies drily: "By buying out the competition and halving our prices! Whether that's sustainable is another matter..." 😉
✍️ Poem about Market Share
Deutsch:
Der Kuchen ist der Markt, so groß und breit,
Ein jeder will ein Stück zur rechten Zeit.
Der Marktanteil, in Prozent gezählt,
Zeigt, wer im Wettbewerb sich quält,
Wer wächst und wer verliert den Halt,
Im Business-Dschungel, heiß und kalt.
English Translation:
The cake's the market, vast and wide,
Everyone wants a piece, nowhere to hide.
The market share, in percent it's told,
Shows who competes, brave and bold,
Who's growing strong, who starts to fall,
In the business jungle, standing tall.
❓ Little Riddle
Deutsch:
Ich bin ein Teil vom großen Ganzen,
Unternehmen nach mir tanzen.
Ich zeige an, wer grad dominiert,
Und werde in Prozent notiert.
Was bin ich?
(... Der Marktanteil)
English Translation:
I am a part of the grand whole,
Companies dance to reach my goal.
I indicate who's leading the game,
And noted in percent is my name.
What am I?
(... Market share / Der Marktanteil)
💡 Other Interesting Info
Word Composition:
The word "Marktanteil" is a compound noun, formed from:
- Der Markt: Refers to the economic place or area where supply and demand for goods or services meet (the market).
- Der Anteil: Means a part, share, or portion of something larger.
Since "der Anteil" is the main component (Grundwort) and is masculine, it determines the gender of the entire compound word: der Marktanteil.
📝 Summary: is it der, die or das Marktanteil?
The word "Marktanteil" is masculine. The correct article is der Marktanteil.