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price reduction discount
تخفيض السعر خصم
reducción de precio descuento
کاهش قیمت تخفیف
réduction de prix remise
मूल्य में कमी छूट
riduzione del prezzo sconto
値下げ 割引
obniżka cen rabat
redução de preço desconto
reducere de preț discount
снижение цены скидка
fiyat indirimi indirim
зниження ціни знижка
降价 折扣

die  Preissenkung
B2
Estimated CEFR level.
/ˈpʁaɪ̯sˌzɛŋkʊŋ/

📉 What Exactly is a Preissenkung?

Die Preissenkung (feminine, plural: die Preissenkungen) refers to the reduction of a price for a good or service. It's the opposite of a Preiserhöhung (price increase). A Preissenkung can occur for various reasons, such as to boost sales, react to competition, or reduce inventory.

As it's a noun ending in -ung, the article is almost always 'die'. 🚨 There are no exceptions or common mistakes regarding the article for this word.

Article rules for der, die, and das

-ung always feminine.

There are many -ung words, we won't list them all. There are only a few exceptions.

Examples: die Achtung · die Angleichung · die Anmerkung · die Ausführung · die Ausrüstung · die Ausstattung · ...
⚠️ Exceptions: der Schwung · der Sprung · der Ursprung · der Vorsprung

🧐 Grammar in Detail: The Declension

The noun 'die Preissenkung' is feminine. Here is its declension:

Declension Singular
CaseArticleNoun
NominativediePreissenkung
GenitivederPreissenkung
DativederPreissenkung
AccusativediePreissenkung
Declension Plural
CaseArticleNoun
NominativediePreissenkungen
GenitivederPreissenkungen
DativedenPreissenkungen
AccusativediePreissenkungen

Example Sentences

  1. Der Supermarkt kündigte eine allgemeine Preissenkung für Obst an.
    (The supermarket announced a general price reduction for fruit.)
  2. Wegen der starken Konkurrenz sahen wir uns zu einer Preissenkung gezwungen.
    (Due to strong competition, we were forced into a price cut.)
  3. Die Kunden freuten sich über die deutlichen Preissenkungen im Sommerschlussverkauf.
    (The customers were happy about the significant price reductions during the summer sale.)

💡 How is 'Preissenkung' Used?

'Preissenkung' is primarily used in economic and business contexts. It describes the process or result of reducing prices.

  • In Retail: Often used in connection with special offers, discount campaigns, or sales (Die Preissenkung gilt nur für kurze Zeit! - The price reduction is only valid for a short time!).
  • In Economics: Analysis of market mechanisms, inflation/deflation (Eine allgemeine Preissenkung könnte auf eine Deflation hindeuten. - A general price reduction could indicate deflation.).
  • In Comparison: While 'Rabatt' (rebate/discount) or 'Preisnachlass' (price reduction/allowance) often refer to a percentage or absolute deduction from the original price for a specific customer or under certain conditions, 'Preissenkung' can imply a more general, often more permanent, reduction of the list price.

🧠 Mnemonics and Memory Aids

Article Mnemonic: Nouns ending in -ung are (almost) always feminine ('die'). Think of 'die Rechnung' (the bill), 'die Wohnung' (the apartment), 'die Senkung' (the lowering) – and thus also 'die Preissenkung'. It's the good news when the price sinks!

Meaning Mnemonic: The word is composed of 'Preis' (price) and 'Senkung' (lowering/reduction). The verb 'senken' means 'to lower'. So, a Preissenkung lowers the price. Imagine a price tag being sunk or lowered on a string. 👇

🔄 Synonyms & Antonyms for Preissenkung

Synonyms (similar meaning):

  • Preisnachlass: Often an individual discount/allowance.
  • Rabatt: A percentage or fixed discount, often for promotions.
  • Ermäßigung: Reduction, often for specific groups (students, seniors).
  • Preisreduzierung: Very direct synonym (price reduction).
  • Verbilligung: Making something cheaper.

Antonyms (opposite meaning):

⚠️ Caution: Although similar, 'Rabatt' and 'Ermäßigung' can have more specific contexts than the more general 'Preissenkung'.

😂 A Little Joke

Warum war der Mathematiker so glücklich über die Preissenkung im Supermarkt?

(Why was the mathematician so happy about the price reduction in the supermarket?)

Weil er endlich negative Zahlen beim Einkaufen sah!

(Because he finally saw negative numbers while shopping!)

📜 A Poem About Falling Prices

Der Preis, er stand so hoch und stolz,
Ein jeder schaut' und murrte Groll's.
Doch siehe da, oh welche Wonne,
Es scheint für uns die Käufersonne!
Die Preissenkung, sie kam geschwind,
Nun freut sich jedes Käuferkind.
Das Portemonnaie, es lacht nun laut,
Weil man sich mehr zu kaufen traut.

(The price, it stood so high and proud,
Everyone looked and grumbled loud.
But look, oh what a delight,
The shopper's sun shines for us bright!
The price reduction, it came fast,
Now every shopping child's joy will last.
The wallet, it now laughs aloud,
Because one dares to buy more from the crowd.)

🕵️‍♀️ Little Riddle

Ich mache teure Dinge billiger,
und freue den Kunden inniger.
Im Laden oft ein Grund zur Jagd,
wenn man beim Sparen nicht verzagt.

Was bin ich?

(I make expensive things cheaper,
and delight the customer deeper.
In the store, often a reason to chase,
if one doesn't falter in the saving race.

What am I?)

Solution: die Preissenkung

🧩 Other Information

Word Composition:

The word 'Preissenkung' is a compound noun, composed of:

  • Preis (der Preis): The amount of money that must be paid for something.
  • Senkung (die Senkung): The act of lowering or the result thereof, derived from the verb 'senken' (to lower).

Together, the meaning is: the lowering (reduction) of a price.

Economic Significance: Preissenkungen (price reductions) are an important instrument of corporate pricing policy and can be indicators of competition, weak demand, or even deflation.

📝 Summary: is it der, die or das Preissenkung?

The word 'Preissenkung' is feminine. The correct article is die Preissenkung. The plural is die Preissenkungen.

🤖

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